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What Is a Double Opt in List Builder and Why It

By: M Murphy

A double opt in list builder allows you build a nice downline without creating the Tsunami of email you get when using safelists.

Upline & Downline

Before I explain what a list builder is, let me explain the terms “Upline” and “Downline”. In network marketing or MLM (multi-level marketing) your upline is the person who recruited, referred or sponsored you into the program. They are kind of a like a “boss” in that they can earn commissions from the work you do. Now your downline are the people who you sponsor, referrer or recruit into the program.

If your upline sponsor has brought in 10 other people (including you) and all of you guys bring in 10 more people and in turn those 10 bring in 10 more, you can see how quickly your downline can grow. Of course the really cool thing is that you can earn commissions from all those hardworking people in your downline!

What is a list builder?

Moving on, a list builder is usually a website or application service that lets you send out hundreds of emails to your downline or to other like-minded people (usually people interested in making money online or in Internet marketing of some kind).

But you can see just how difficult it would be to communicate with all those people. And how sending and receiving all those emails could quickly get out of hand. So a good list builder lets you send downline but you only receive messages from your upline! In a 10 layer system that means while your downline can be in the thousands, you will only get 10 or so messages per day from the folks in the level above you.

What is double opt in?

When someone signs up to join your downline, they have to supply their name and email address at the initial registration form. A double opt in list builder automatically sends out an email to that address. Now that person has to click on a confirmation link and must agree to join for the second time before they can be placed on the list. This is what is meant by “double opt in”.

Why is a double opt in list builder so important?

First a double opt in list makes certain that the subscriber really wants to join the list and start receiving email messages. This protects people who are “freebie hunting” and don’t really want to be on your list and when some prankster uses someone else’s email as a joke.

It also protects you, the list builder since you don’t have to be bothered with sending emails out to people who are not truly interested in your products or services. Or to prevent some crank who tries to signup his entire high school graduation class as an act of revenge flood your list with worthless prospects.

So a good double opt in list builder not only helps you grow a strong and responsive email list but it also protects both your and your subscribers from spammers and pranksters.

Article Source: http://www.cursebustersound.com/article

This article with useful information about the importance of list building to increase your bottom line and ultimately your profits was brought to you by Michael Murphy. Try visiting also his list building site at www.downlinebuilderdirect.com

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