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Know How to Market In Person

By: Andrew Michaels

There is a vast difference between normal marketing material and marketing in person to people. Some parts of this are rather obvious, but I have talked to many people before who I could tell were probably quite good at writing marketing material, but bad at talking in person about their products and services.


The trench that most people fall into is one of too many details. They start talking about everything in a very technical manner, similar to what I would expect from a brochure filled with details on a product. They aren’t considering that I might get bored with what I’m hearing, and that they don’t have the benefit of a brochure’s format to keep me interested in what I’m learning about.


Furthermore, when talking to someone in person I also want to know about who they are and what they think about things. I don’t want them to just recite a speech they obviously have memorized about their products, and I’ve talked to those kind of people as well. Any kind of interruption in their rehearsed speech seems to surprise them and make them flounder because they aren’t sure what to do anymore. They’ll quickly try to pick up where they left off rather than converse with me.


The only kind of marketing material that should be involved with in person marketing is some great looking custom business cards. This goes for memorizing what your other marketing material says as well. I’d say the first rule is to be friendly and open to conversation.


Don’t just guide everything back to your product but let the natural flow of conversation continue on and get to your product or your sales pitch whenever you can. Talk about yourself as well. Use the conversation to answer any questions they might have. Because you’re there you can do that, and encouraging them to ask questions will put them more at ease, and give them a better amount of details than they would otherwise get.


I also wouldn’t try to quickly force your business card on them. Don’t pull it out as soon as the conversation begins but rather find the right moment to hand it to them. Custom business card printing can do wonders to improve in person marketing if handed out at the right moment, and they can generate a lot of conversation alone if your card is effective enough.


You want people to walk away having all their questions answered and being confident that you know what you’re doing and that you’re a friendly person. If you can accomplish these things you’ll be able to help a person feel comfortable doing business with you. Stiff, uncomfortable in person meetings will do just the opposite. Don’t try to force these kinds of meetings and you’ll go a long way towards the sales you’re trying to get.

Article Source: http://www.cursebustersound.com/article

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