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Go Beyond the Basic Calendars

By: Robert Johnston

Each year during December through January the flood of new calendars will hit the market. Along with all the companies selling them will come the places handing them out for free instead.


Everywhere you turn you’ll likely see more and more calendars, but how many calendars do you really need? I rarely keep more than two or three if that, one for at home and one for the office, but beyond that, I just don’t need that many.


This means every company paying for calendar printing needs to give people something they can’t get from the others if they want their calendars to be the ones that make it to permanently into a person’s home.


There are a number of ways you can go about making your calendars better, and usually a company does so by making their calendars less of a marketing tool. Sure, their name will be on every page, but beyond that they aren’t really trying to sell to people anymore, going for unique images or other motifs instead.


I’m not saying this doesn’t work, but it isn’t the only way to go. Why not do just the opposite and embrace your calendar as a prime marketing tool by giving people special deals throughout the year.


Have specials marked off on different days, and offer them coupons with their calendars that you just can’t get through any other means. Each month should have specials that only those with your calendars will be able to benefit from, such as coupons along the base of the page people can tear away and bring in.


If you’re a primarily online company, put in codes people can type into your website at certain times of the years for better deals and savings. People like to be given a special deal because they were loyal to the company, and a method like this is particularly effective. They chose your calendar to keep out of all the others, so now they get to reap the benefits.


When given a choice between nice pictures and good savings, most people will opt for the money savers. Now people will be constantly checking out their calendar to see what deals are coming up, always thinking about your company, always planning their time around getting the best savings from you.


By using a method like this you’re giving people more than just a calendar. You paid for calendar printing to use as a marketing tool, so completely embrace the marketing and advertising side of your calendar. You’re giving people a very compelling reason to stick with your calendar over the others. Why should they actually spend money buying a calendar when they can save money by getting one for free, and continue to save money all year long with discounts? That’s an easy question to answer.

Article Source: http://www.cursebustersound.com/article

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