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Critical Tips for Your Online Marketing Efforts

By: Spencer Pirres

Marketing in the real world and on the web are two completely different things. Following is advice you can use to tweak your internet marketing campaigns.

1. Offering an Affiliate Program – Many sites consider the option of offering an affiliate program to get others to promote their sites. While this is pretty standard, make sure you are comfortable with others using your brand in just about any way you can imagine.

2. Widgets Are Us – When considering whether to start a site, make sure you rely on objective research. What you think might sell is irrelevant. Use research tools such as Overture or Wordtracker to make sure people are actually searching for your idea.

3. Publishing Articles in Directories – To promote your site, it often makes sense to publish articles to gain links and publicity. There are thousands of article directories, but the biggest is Ezine Articles.

4. Keyword Research and Tails - When conducting keyword research, people often mistakenly focus on two word phrases. You should look for the tail phrases, which are three to four words. There is less competion for rankings, but still plenty of traffic.

5. File Names and Domain Names - When adding pages to your site, upload the file with dashes to the domain name. It should look like domainname.com/file-name.

6. Timing SEO - Un undiscussed factor in obtaining rankings through SEO is timing. New sites don't get ranked by Yahoo and Google. Your first step when launching a site is to get it published and submitted as fast as humanly possible.

7. Your Business Domain Name – Using your business name as your domain is a no brainer for most people. Just make sure it is easy to remember and type in. Avoid using it if you have multiple words that end and start with the same letter.

8. Internet Marketing Goals - Before you build a site, you need to know what your goals are. The choices are focusing on a niche or broad area. Niche tends to be better unless you have a lot of time and money.

9. AOL vs Google - Is AOL or Google a better marketing forum for you? Well, it is a trick question. Google provides many of the search results for AOL. Focus on Google and you will appear on AOL.

10. Converting at Christmas – During the holidays, people are compelled to buy. To evaluate your site, look at your conversion rate compared to other months. You should see your conversion rate improve by 100 percent during the season.

Advice is one of those dime a dozen things. Everyone has it to give and they often won’t shut up about it. I am probably no different, but I can say the above has helped me make money on the net.

Article Source: http://www.cursebustersound.com/article

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