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A Better Way To Increase Your PageRank

By: Jeff Alderson

Many publishers think the quickest way to garner a decent PageRank or PR rating is to get sites that have high PageRank to link to them. The thought is that if a page with a high PageRank links to you, its PageRank transfers to you. While this is somewhat true, the process is more involved.

In reality, Google's algorithm for arriving at PageRank dictates that the amount of ranking a page can pass along to those it links to is its own rank for the page in question divided by the number of outbound links on that page.

What this means is that a site with a PR ranking of 6 won't necessarily pass along that entire 6 to a site. Say, for example, this site already has a single link on it and yours makes number 2, the ranking unit you enjoy is actually a 3. Adding to the quandary is the fact that the 6 is very likely only given to the home page, not the page where the links are. This is the page that will dictate the PageRank potential passed along.

Since a lot of higher PageRank sites also happen to have a lot of outbound links, the truth of the matter is these are not always the best places to turn for reciprocation.

One of the better strategies is to target sites that are up-and-coming that have modest PR ratings. This might seem like an odd way to go, but it makes sense. As long as the sites are reputable, but have lower rankings just because of their relative newness, they can pay off in the long run.

A host of reasons exist as to why these lower PR sites can pay off. The biggest lies in the fact it is generally much easier to get these sites to put up links. Plus, when they do, they are often willing to use keywords in the links themselves. Also, there are more inclined to put links on their front page. Another advantage to these sites that they probably don't already have a bunch of outbound links. The appeal of these reasons is strong, but the most compelling is the potential these sites offer. If high quality sites are chosen, they can grow in PR ranking and your site can grow along with them.

It is wise to research sites to target for reciprocal links though. Stay clear of sites that have PageRank bars in the white or gray. This indicates they have little or no ranking. It could also mean they've been banned. Gray sites in particular can be bad news.

If you still find yourself wondering if this strategy will really work, consider the math behind it. An incoming link from a page that's ranked at 6 with only one other link will give you a PR boost of 3. A page that has a ranking of 8 with 100 links will only give you a PR boost of .08. The truth is in the numbers. Do the math and then choose sites that will benefit you the most.

Article Source: http://www.cursebustersound.com/article

Author Jeff Alderson develops pay-per-click and search engine software. He is an expert on boosting traffic and sales. Jeff suggests building a profitable keyword list using his Ad Word Analyzer software to increase website revenue.
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